The hanah is an independent designer brand created by Chinese and Korean international fashion designer Hanah Han Yinyue. It was first launched in 2016. The brand is determined to convey women's hopes for a better future, and it is simple and luxurious – a high-end women's designer brand that strives for excellence. Private custom-made services, abandoning the traditional concept to achieve the luxury of the masses, so that more women truly appreciate the sense of dignity, enjoy the beauty of the ultimate design.
The hanah brand designer Han Yinyue, a fashion designer from New York, Seoul, Busan and Guangdong, has won many awards from the most valuable designers and cutting-edge designers. The 2017 Asian Model Contest was appointed to represent the Chinese designer with the hanah work. He is currently a director of the Guangdong Fashion Designers Association, the founder and artistic director of the hanah original designer brand, and a guest lecturer at the Sun Yat-Sen University-Chinese fashion-style fashion design. He has served as a leading designer and design director for several international apparel brands. (including the CRCARA high-end brand of Beijing cara international clothing company, Korea CHATELAINE, SHESMISS COLLABORATION, and the high-end custom brand LIMIL of the brother group) hanah's design is widely recognized by the brand and customers, and the methods are mature and diverse. He has customized or developed clothing for many Korean pop-up idol drama artists, famous Chinese real estate companies, yacht companies, and government officials.
Concealing the details of the design, with a seemingly simple but clean and neat cutting method is mostly good at using the combination of smooth fabric and fabric with strong texture to collide with the meaning of the outer soft inside;
The outer contour elements of the neutral women's dress are used to express the handsomeness. The embellishment in the details highlights the elegant side of the woman and thus embodies the style of the dress.
This is the design style of the hanah!
Xiaobian had the privilege of interviewing her personally during the busy preparations for the latest season of the new product launch. The following topics were discussed in the following topics:
Q: Guangdong Fashion Week Organizing Committee
A: Hanah Han Yinyue (founder and design director of the hanah brand)
Q1: Do you briefly introduce us to your company/brand development history and corporate culture/brand philosophy?
A:the hanah is an independent designer brand created by Chinese and Korean international fashion designer Hanah Han Yinyue. It was first launched in 2016. Thehanah is determined to convey women's hope for a better future. Simple and luxurious – high-end women's designer Brands and privately-tailored services, abandoning the traditional concept to achieve the luxury of the masses, so that more women truly appreciate the sense of dignity, enjoy the beauty of the ultimate design.
Q2: For us to share your interesting experience or experience about fashion?
A: I think fashion is a fun experience every day. This fashion week special conference will be the most challenging and interesting thing, because my team and I are experiencing a superhuman workload and hope to give everyone There will be a lot of novelty in the miracle of the hanah again.
Q3: For your brand, what keywords do you want consumers to use to describe or evaluate?
A: Volkswagen's luxury, high quality, unique, comfortable, willing to work hard to afford.
Q4: Based on what reason you choose to participate in Guangdong Fashion Week, what will she bring to you?
A: Actually, Guangdong Fashion Week is already an inseparable part of my industry. It brings me different things. In fact, I am hanah to achieve more different places.
Q5: You will hold a special conference at Guangdong Fashion Week. What kind of “new tricks†do you want to play?
A: At this special conference, I will show all the personality characteristics that can be reflected in the hanah in different ways in the whole show. I will sell it first, but the only thing that can be seen is that there will be a collision and integration between the cultures of China and South Korea, which will reflect the different tactics of the hanah. Of course, there will be a hand in hand with the supermodels of China and South Korea. Debut.
Q6: In your opinion, what will be the next season's fashion trend? You can focus on the trends in the categories you design.
A: I have always emphasized fashion. Popularity is a kind of reincarnation. If I specifically point out that there will still be a large area of ​​straps and ruffles in the next season and 18 years, asymmetrical partial off shoulders and different lines of conceptual elements, color Use metal coating materials, etc.
Q7: Through which channels can consumers enjoy or purchase products from your home? Detailed description of the store address, etc.
A:the hanah currently has a showroom showroom in Guangzhou (the Pearl River New City area such as W Hotel next door wf and designer brands in major cities (Huizhou, Foshan, Quanzhou, Xiamen, etc.) will be in Zhengzhou, Fuzhou before the end of the year , Shanghai, Beijing and other places set up independent stores, the United States, New York is about to land the showroom...
Q8: Ask yourself, are you a dreamer? What are your expectations for the future, medium or long term?
A: From my design to the present, my dreams have never changed. I know exactly what I am doing and what I want to do. My goal is that the hanah will become a "luxury of the masses". One day, women who see their own dreams and love life on different occasions will wear the costumes of the hanah. Confident, refined, and atmospherically become the star of life!
Q9: Are there any supplements for the designers of Handa? Haha~
A: Immediately after this special exhibition of Guangdong Fashion Week, I will show the work of the hanah with the work of the New York Fashion Week in September. I hope everyone will pay more attention and support~ We will be on August 26th at 14:30 2017 Guangdong Fashion Week-Autumn The hanah special release will not be seen.
Editor in charge: Wang Zhen
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