Romocie is one of the two brands under the umbrella of Guangzhou Huaze Muxi Clothing Co., Ltd. The brand was officially founded in 2015. It has become a well-known collection of independent design, production, sales and service in China's children's wear circle. Original designer brand.
“Planting in Love and Creating Beauty†is the brand slogan of Romocie, which is the meaning of planting and cultivating small saplings, which means that we use natural fabrics, excellent craftsmanship, popular elements and ergonomically comfortable versions. The saplings that contain our children's love and love, the children, make them have a healthy and happy childhood.
Romocie is based on original designer and Korean casual fashion style. It uses light pastel and classic colors to create a high-end clothing and give customers a visually comfortable experience. Romocie is a simple, atmospheric design with a focus on detailing and embellishment, while focusing on the use of exquisite, comfortable, textured fabrics to give children a quality wear experience.
In anticipation of Romocie's 2017 Guangdong Fashion Week-Autumn special launch, we invited Xu Xiao, the design director of Romocie, to answer our eight questions about Fashion Week.
Q: Guangdong Fashion Week Organizing Committee
A: Xu Xiao, Design Director of Romocie
Q: Would you briefly introduce us to the development history and brand concept of your brand?
A: Since its inception, the brand has been dedicated to creating a brand of children's wear that combines the creativity and practicality of Ueki's own characteristics. Simplicity, nature, environmental protection and comfort are the core keywords of ROMOCIE's design and the concept of the brand. Each product is based on comfort, without excessive decoration and no artificial construction. In the simplicity, the essence of the design, the carefully selected natural materials, the elegant color matching, the smart and fashionable design concept, the pure and true craftsmanship, let the products through the visual, tactile, and heart feelings, to the consumption The person conveys the inner taste and design.
Q: For us to share your interesting experience or experience about fashion?
A: The Guangdong University Excellent Works Competition, which was attended by the university, won the first place, and I felt that the talents in the fashion industry were full of competition and fierce competition. So I urge myself to work hard to do the design on the ground.
Q: For your brand, what keywords do you want consumers to use to describe or evaluate?
A: The design is strong, cost-effective, the fabric is natural and comfortable, and the style is easy to match.
Q: What kind of reason do you choose to participate in Guangdong Fashion Week, what will she bring to you?
A: I want to introduce my original designer brand to everyone, especially the children who wear our MUMU brand, which makes them have more choices and also gives us an opportunity to express our love for the children. So that more people realize the brand of Ueki, like this brand, feel the professionalism and service attitude of this brand to children's clothing.
Q: You will hold a special conference at Guangdong Fashion Week. What kind of “new tricks†do you want to play?
A: Highlight the brand traits and highlight the harmony between people and nature.
Q: In your opinion, what will be the trend in the next quarter? (You can choose to talk about the fashion trends in your design category)
A: The overall fashion direction is still developing towards the simple shape of Europe and the United States. The design sense of the structure, the embellishment of fine details, and the collision of colors all add a lot of selling points and attractiveness to this season's products.
Q: Through which channels can consumers enjoy or purchase products from your home? Detailed description of the store address, etc.
A: Mainly in street shop stores, shopping mall counters, such as Sichuan Mianyang Wanda, Xi'an Wangfujing and other shopping malls.
Q: Ask yourself, are you a dreamer? What are your expectations for the future, medium or long term?
A: I like to paint when I was young. I liked the fashion design under the influence of my mother. I always wanted to be a fashion designer with self-worth and personality. At present, I want to take my original design brand positively for the development of the company. In-depth promotion, open more specialty stores, so that more children know our brand, can wear our clothes to feel the love we express through the medium of clothing, this is also the company's purpose: planting love, creating beauty .
Editor in charge: Wang Zhen
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