The same is a cashmere sweater, dozens of dollars on a stall to buy one, and there are hundreds of thousands of dollars and even ten thousand yuan in big shopping malls. What is the difference?
On December 16, the reporter visited a number of counters in Erdos and Hengyuanxiang and found that the prices of cashmere sweaters vary widely. Insiders said that the cost of a real cashmere sweater is at least 800 yuan, and the cashmere sweater component bought at a low price is definitely not 100%. Cashmere.
Price as low as tens of yuan to a million yuan
On the 16th, the reporter visited many large-scale shopping malls such as Jinglu Road, Quancheng Road and Jingqi Road, and found that the price of cashmere sweaters sold in counters at shopping malls was not cheap. They were basically all above a thousand yuan, and there were few 2000 yuan or less.
In an Ordos counter on Qilu Road, the cashmere sweater with 100% cashmere is marked with a price of 1880 yuan. It feels thin. The reporter asked why the price is so high. The salesman said that the key is good materials. Quancheng Road is a Hengyuanxiang store. The price of the same high-collar cashmere sweater marked with 100% cashmere is also 1880 yuan, while the online Hengyuanxiang genuine price is only 800 yuan.
Even more ridiculous is that a woman in the store hanging tag price of 1980 yuan Hengyuan Xiang long sweater, marked with 80% cashmere, 20% wool, the price on the Internet is only 188 yuan. The store has insisted that it is genuine.
In addition, in the night market of Jinan University, a cashmere sweater only needs a few tens of yuan. Industry sources said that the low-priced cashmere sweater may be almost zero, because the so-called raw cashmere sweater production of cashmere is very rare, generally It is said that the cost of a cashmere garment needs at least 500 yuan. Taking a 300 g cashmere sweater as an example, only a few hundred pieces of cashmere are needed, plus the processing fee and dyeing fee from cashmere to cashmere yarn. Cashmere sweater processing costs and transportation logistics and brand marketing and other expenses, not 800 yuan is not coming.
Merchants steal the concept of sheep wool as cashmere
The reporters found that there are four types of wool products currently being sold: pure wool, pure cashmere, mixed wool and cashmere, wool, and other blended materials. Cashmere items and 100% cashmere items.
Ms. Wang, who has sold the Erdos brand for many years, claims that only cashmere can be regarded as real cashmere. Some cashmere products currently on the market are actually made from sheep cashmere, which is easy to lose hair and is the cheapest. The one, so the price is relatively cheaper.
Experts in the industry pointed out that only cashmere derived from goats is called cashmere, which is cashmere in the real sense. Cashmere is expensive because it is traded in grams. It is called wool from sheep, wool sheep in the industry, and sheep wool. Even if it is very fine, it is professionally called wool, not cashmere, and of course it can be called fine-grained wool. Therefore, those products that claim to be sheep cashmere are not real cashmere in nature. Such businesses have the concept of stealing. Suspected (Reporter Wang Baomin)
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