On August 13th, the Lilang 2018 Spring/Summer New Product Launching Ceremony with the theme of “Convergence and Advancement†was held in the Jinjiang Headquarters Creative Park. Dealers and agents from all over the country gathered together to witness a visual feast of fashion, and together with the top of the Lilang headquarters attending the conference, opened a new chapter of Lilang.
With the rise of the middle class, China is welcoming the transformation of consumption upgrading, and the entire market environment has shifted from the previous extensive economy to the intensive economy. For more than 30 years, Lilang has been constantly seeking change to cope with the changing market environment. For today's Lilang, the word "upgrade" is the top priority of development.
Pan Rongbin, general manager of Lilang main brand
As Mr. Pan Rongbin, the general manager of Lilang's main brand, said in his speech, the development of Lilang's 30 years can be roughly divided into three stages, from the initial single product category to the later addition of more categories such as business men's clothing, and now. More attention is paid to the casual fashion of the full range of men's wear, we can clearly see the development of Lilang. At the same time, Mr. Pan expressed his opinions on how to upgrade the store display and marketing model.
Li Liang President Wang Liangxing
Image upgrade is one of the most important messages conveyed to many distributors in this conference. Lilang is transforming from a business image to a light business image. Lilang's brand label will be younger and more fashionable. The upgrade of any brand's image is inseparable from the improvement of the product. Li Lang, president of Lilang, said in his speech that Lilang has great advantages in product research and development, thanks to Lilang's products with more than 500 people. team. Such a large and professional product team has created a whole-class product ecology that is rare for the world. It can find the right products in Lilang regardless of the type of clothing that customers need.
In the newly released 2018 spring and summer new products, Li Lang has been able to see the specific changes in the rebranding of the brand image. The theme of this new product is volcano, Venice, light sports, deep sea exploration and other elements, which represent the unique characteristics of young people such as passion, romance, vitality and curiosity. Therefore, Lilang has taken an important step towards brand rejuvenation. .
The wonderful scenes of the volcanic eruption are artistically processed into the clothes, bringing a vast artistic conception to the clothes, and the main color of the flaming red gives a warm feeling. The chaotic masks, the unique gondolas, and the urban landscape of the waters have different romances and effects, leading everyone to travel through time and space and arrive in Venice thousands of miles away.
Compared with the quiet and slow water city romance, it is a dynamic and fashionable light sports series. The classic black and white combination of simple sunlight, red and blue embellishment, the healthy beauty leisurely radiates from the inside out, the style combines bat sleeves, round The design of the difference in the shape of the pendulum, the length of the front and the back, and the like, through the various decorative applications, accessories and craftsmanship, is full of interest, showing the sporty chic beauty. Finally, it is inspired by the deep-sea seahorse, sharks, jellyfish and other summer main items - air-conditioning suits, light fabrics are like the undulating fish with water, the pattern keeps the color of the deep-sea animals and plants, showing the colorful and fish on the seabed A group of sparkling scales.
This season's new product also maintains the philosophical design concept of Lislang's consistent "LESS IS MORE", but adds more changes and creativity to this simple design. It is the response of Li Lang in an environment where competition is fiercer and change is more rapid. Lilang also hopes that through this press conference, dealers and agents will make changes together to arrange a new chapter of Lilang, and finally reach: to plan the layout, to win the game by the pattern!
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